Sweet 7, an innovative take-to-go beverage brand established in 2020, specializes in crafting exquisite mango smoothies. Marking its vibrant debut at Shanghai Hongqiao International Airport, Sweet 7 aspires not merely for substantial sales but aims to etch a memorable visual imprint on the minds of the myriad travelers traversing through.

Embracing the client's vision of omnipresent branding, the concept evolved to transcend conventional advertising. Envision a monumental rendition of the brand's emblematic number "7", ingeniously integrated into a striking centerpiece. This architectural marvel is envisioned in radiant yellow acrylic, enveloped by a sleek cube of frosted glass. Positioned to harness the natural backlighting, this installation emerges as a luminous beacon, distinctively standing out amidst the bustling airport milieu, captivating the gaze and curiosity of passersby from every vantage point.

location: Hongqiao International Airport, Shanghai, China

area: 30 sqm

client: SWEET 7

built year:  2021.2